The first words popping up when thinking about working with Ina, are ‘smart’ and ‘smooth’. Clear communications, open and honest intentions, right balance between listening and speaking up. Ina and I worked on customer journey and persona research for a complex matrix organization with multiple in,- and external stakeholders. Ina’s attitude and approach helped me to quickly understand the business and organisation dynamics. Turning complexity into clarity. She is able to constantly switch between strategy and operations. Understanding how to stick to strategic priorities & having instant business impact. When working on new projects, exploring new opportunities the soft side of projects is super important. Ina always made me feel comfortable to speak up and strive for the best together. Thankful for having met Ina as a person and marketing professional!
Ina Oome - TROTS OP INA!